BEVERAGE BRANDING EXERCISE
FINALIZED DESIGNS
CafeCito is a fantasy canned coffee brand that prioritizes ease of consumption. With packaging that makes it easy to tell what is what and gives unsure costumers what they want without having to give much thought to their decision. Branding is not aggressive and should be inviting. Cheap and tasty. Conveying genuine care for its costumers. Can be defined by its reliability and affordability and aesthetic qualities. Mostly targeting larger cities.
WEBSITE MOCKUP
(A simple to navigate shop; stylish, cute and poppy.)
LOGO EXPLORATIONS
I wanted to make a readable, friendly, non-threatening rounded logo. In the end, I settled for the vertical layout with the outlined "Cito". The cheeky smiley face is happy to see you browsing the beverage aisle and is inviting you to have a nice drink! It just wants you to have a nice time.
LAYOUT AND DESIGN EXPLORATION
